Pymlico branding by Rory McCarthy, what a nice idea! Inspired by how hard it is for businesses to support the upcoming Olympics without official sponsorships. Quite similar to the olympic logo preposed by Daniel Eatock (this), but taken further and more fun;
“I’ve created Pymlico, an alternative brand which can be used FREE by anyone wishing to support the event. Starting with the Olympic anagram Pymlico, which seems too good to ignore (even if it’s not the correct spelling!) I have incorporated some quaint English phrases into a couple of the poster designs and given the whole thing an upbeat, positive feel.”
Found via The Casual Optimist tumblr
Reblogged from Theo Inglis...
